Brooklyn, NY · Est. 2024
Basketball Trainer Content Creator Entrepreneur
Turn ideas into action.
I build athletes and the audiences around them — on the court at Hoops Klub, on camera, and in the business behind the game.
About me
Originally from Georgia, now based in Brooklyn, New York, I've built my life around basketball, creativity and personal development. The court taught me discipline; the camera taught me how to pass it on.
I'm a basketball coach and professional trainer, a content creator, and a manager at Hoops Klub in Brooklyn. With NYC Hoops Academy I work with young athletes every day — building skills, confidence, discipline and real work ethic, not just highlights.
Through Action G I share the full picture: training sessions, court life, lifestyle, behind-the-scenes and creative sports storytelling. My mission is simple — inspire people, develop athletes, make content that means something, and turn ambitious ideas into action.
“Every idea is worth nothing until somebody moves on it. That's the whole idea behind Action G.” Luka Gurgenidze — Founder, Action G
Georgia — first court, first lessons, first reason to keep playing.
Coaching and training in NYC youth basketball, building a reputation on the floor.
Manager at Hoops Klub, partner of NYC Hoops Academy, and creator of the Action G brand.
Coaching on the floor, storytelling on the feed, running the venue and building partnerships behind it.
One-on-one and group sessions built around player development: footwork, shooting mechanics, ball handling, decision making — plus the confidence and discipline that keep a player working after practice ends.
Basketball videos, NBA experiences, cinematic sports edits and lifestyle stories — made for Instagram, TikTok and YouTube with the same energy as the game itself.
Running facility operations at Hoops Klub, youth programs, game nights and community events — the part of the sport that happens off the scoreboard.
Sports partnerships, brand collaborations and promotional content. I connect brands with the right audience and build activations that look good on camera and perform in the numbers.
Training rooms, NBA nights, short-form content and brand work — the archive keeps growing.
Training clips, NBA stories, behind-the-scenes and the everyday work. The feed is where the game gets made.
Work with Action GBasketball training, creative collaborations, sports content, partnerships or a full production — if it moves the game forward, send it over. I answer every message personally.
